Glossary
A paid agreement between a brand and a creator to produce promotional content, specifying deliverables, fee, usage rights, exclusivity, deadlines, and disclosure.
A brand deal is a paid agreement between a brand and a creator to produce promotional content. The deal specifies what the creator will make, what they will be paid, how the brand can use the content, what they cannot do during the deal window, when the content is due, and how it must be disclosed.
A brand deal is the atomic unit of influencer marketing, and the quality of the deal terms determines whether the relationship compounds or collapses. The terms that matter most are usage rights (can the brand clip the content into paid ads, for how long, on which channels), exclusivity (can the creator do a competitor deal in the next 90 days), deadlines, and disclosure. The deals that go wrong are the ones where these terms were agreed in a DM and not written down, so six months later neither side remembers what was agreed and the relationship is damaged. A real influencer contract on every deal is what separates a professional program from a series of risky emails. Read the authentic partnerships article for how to align terms with the creator's incentives.
Every brand deal on Infmap runs through the four-phase workflow (negotiation, contract, delivery, with mutual approval at each step) and carries a real contract with usage rights, exclusivity, deadlines, and disclosure, signed and stored against the deal. The deal record also carries the attribution references (promo code, UTM link) generated at creation, so the conversions the deal drove are tied back to it. For the creator side, see how to get brand deals as a YouTuber.
A brand and a tech creator agree to a $4,000 native integration. On Infmap, the deal carries a signed contract capping usage rights at 6 months, 90-day exclusivity in the category, a deadline, and a disclosure requirement. A promo code and UTM link are generated at creation. Eight months later the brand wants to extend usage, the contract says the term expired, and the creator is paid a new fee for the extension. No dispute, because the terms were in writing from day one.