Glossary
The period after a creator post during which a conversion is credited to that creator. Short windows under-credit creators whose content converts after a research delay.
Influencer content often converts days or weeks after the view — a viewer watches, researches the category, then buys. A seven-day attribution window systematically under-credits the channel. The right window matches the buying cycle: 30 days for low-consideration products, 60–90 days for considered purchases.