Glossary
The period after a creator post during which a conversion is credited to that creator. Short windows under-credit creators whose content converts after a research delay.
The attribution window is the single most misconfigured setting in influencer marketing, and on YouTube it is the difference between concluding the channel works and concluding it does not.
Influencer content often converts days or weeks after the view. A viewer watches a 12-minute YouTube integration, mentally shelves the product, researches the category over two weeks, and buys on day 34. A 7-day attribution window credits that conversion to nobody, and you wrongly conclude YouTube does not work for you. The right window matches the buying cycle: 30 days for low-consideration products, 60 to 90 days for considered purchases like software, electronics, or anything over $50. YouTube integrations sit firmly in the 60 to 90 day band, because YouTube audiences treat the platform as a research channel, not an impulse channel. Read the ROI guide for the full math.
Each deal on Infmap carries a promo code and a UTM-tagged link generated at deal creation, and the attribution window is set per deal. For YouTube campaigns, the default window is long enough to catch the research-delayed conversion. The conversions flow back to the specific creator's deal record over that window, so the conversion rate and CPA you see reflect what the creator actually drove, not what a 7-day window happened to capture.
A software brand runs a 10-creator YouTube campaign with a 7-day window and sees 23 conversions. The brand pulls the budget. Two weeks later, analytics shows a 40% lift in direct traffic and branded search that started when the campaign launched and lasted 8 weeks. The real number was closer to 600 conversions over 90 days. The window, not the campaign, was the problem.