Glossary
A platform that manages ongoing relationships between brands and creators — briefs, contracts, deliverables, attribution, and recurring deals — as a roster rather than a series of one-offs.
Treating creators as a roster rather than a series of bookings captures the compounding effect of trust: a creator who has recommended a brand three times converts better on the fourth. A brand collaboration platform carries briefs, contracts, and attribution across multiple campaigns so rebooking is cheap for both sides.