Glossary
A creator with roughly 10,000 to 100,000 followers, typically outperforming larger creators on engagement rate, conversion, and cost per acquisition.
Engagement rate is inversely correlated with audience size. A micro-influencer's smaller audience is more curated and more trusting, so a portfolio of fifty micro-influencers can out-deliver a single mega-creator at a fraction of the cost — if you can find and manage fifty creators efficiently.