For brands
Discover YouTube creators, run the deal workflow, attribute conversions, and pay in one platform instead of a patchwork of spreadsheets and DMs.
If you run influencer marketing for a brand, you already know the shape of the problem. Your discovery tool gives you a shortlist ranked by follower count. Your deals live in a spreadsheet. Your contracts are Word docs emailed back and forth. Your payments go through a finance team that treats every creator invoice as a one-off project. Your attribution is a promo code someone forgot to put in the description. When the quarter ends, you report impressions and engagement, because the revenue number is not defensible. That is the patchwork most brands run on, and it is the reason most influencer programs cap at a handful of creators. Infmap is an influencer marketing platform for brands built to replace that patchwork with one workflow, from the first creator search to the final payout.
The workflow on Infmap mirrors the way a real campaign runs, so your team is not learning a new language. Discovery starts with a search tuned for YouTube, because YouTube is where considered-purchase conversions actually happen. You filter creators by audience demographics, topical relevance, average views, and watch-through, not just subscriber count. When you find a creator who fits, you start a deal from their profile.
Negotiation happens in messages, inside the platform. The conversation that becomes the deal is the same conversation where you agree on terms, deliverables, and price. When you and the creator agree, the deal moves into the contract phase. Infmap generates a contract with usage rights, exclusivity windows, deadlines, and disclosure requirements, and both sides sign it on the platform. No more signed PDFs lost in an inbox.
Delivery is the phase where most campaigns leak time. The creator submits content against the brief, your team reviews it before it goes live, and approval is recorded. If revisions are needed, they happen inside the deal, not in a separate email thread. When the content is live, the creator submits the live link, and the deal moves to payment. Payment goes through the built-in creator wallet, with bank-debit payouts, so your finance team is not processing twenty individual invoices for one campaign.
The patchwork does not break at any one step. It breaks at the seams between steps. A creator moves from your discovery tool to your spreadsheet to your email to your payment processor, and at every seam someone re-enters data, loses context, or forgets a step. Multiply that by twenty creators and the operational cost is what caps the program, not the creative direction.
When discovery, negotiation, contracts, approval, and payment live in one platform, those seams disappear. A creator found in discovery becomes a deal in one click. The deal carries its own brief, contract, deliverables, and attribution record from the first message to the final payout. Your team sees every campaign in the same view, and your finance team sees every payment in the same ledger. Adding a tenth creator to a campaign costs less than adding the second one did in the patchwork, because the workflow is already running. That is the difference between a tool and a platform.
Infmap's discovery is YouTube-first because that is where the Infmap audience is. YouTube creators with 100K or more subscribers have audiences that watch long-form content, research before they buy, and convert over 60 to 90 day windows. Discovery filters let you surface creators by the metrics that predict conversion, average view duration, audience geography, and topical fit, rather than vanity subscriber counts. If you want to compare the discovery experience with a dedicated tool, see Infmap vs Modash and Infmap vs Heepsy.
Campaign management on Infmap is the four-phase deal workflow: discovery, negotiation, contract, delivery, with mutual approval at each step. You can run a launch wave of thirty creators posting in the same 48-hour window without losing track of who is approved, who is late, and who is paid. Each deal is a unit of work with its own state, so a campaign is a collection of deals rather than a folder of emails. For launches specifically, the product launch use case walks through how to coordinate a creator wave around a date.
Every deal on Infmap carries a real contract. Usage rights, exclusivity, deadlines, and disclosure are written into the deal, not negotiated in a DM and forgotten. When a creator asks six months later whether they can repost the integration, the answer is in the contract, not in your memory. This is the part brands most often skip in the patchwork, and it is the part that creates legal exposure when a creator repurposes content without clear rights. The influencer contract glossary entry breaks down what a usable contract contains.
Paying creators is the unglamorous step that breaks at scale. Twenty creators means twenty invoices, twenty cross-border transfers, and twenty tax questions. Infmap's creator wallet handles bank-debit payouts with a published fee schedule, so payment stops being a monthly project. Your finance team gets one ledger instead of twenty one-offs, and your creators get paid on time, which is the single biggest factor in whether they rebook with you. See the pricing page for the fee structure.
The Infmap dashboard surfaces per-creator conversion rate, cost per acquisition, and attributable revenue, tied to each deal. Promo codes and tracking links are generated per creator at deal creation, so attribution is set up before the campaign launches, not retrofitted after. If your current tool's headline number is impressions, you do not have an ROI tool, you have a reach tool. Infmap is built to be the ROI tool, the one that lets you walk into a budget meeting and say which creators drove revenue and which did not. The analytics key metrics article goes deeper on the YouTube-specific numbers that matter.
Consider a brand launching a $120 productivity app, running a 15-creator YouTube campaign. Total creator fees come to $47,000, plus $3,000 in product seeding, for a $50,000 campaign cost. Each creator gets a unique promo code and a UTM-tagged link at deal creation. Over the next 90 days, the campaign attributes 1,820 conversions at an average order value of $120, for $218,400 in attributed revenue. ROI is ($218,400 minus $50,000) divided by $50,000, or 3.36x. The top three creators drive 61% of the conversions, the bottom four drive under 2%, and the rebooking decision is obvious. That is the report a brand can defend to finance. In the patchwork, the same campaign reports 2.1 million impressions and a guess.
Infmap is built for brand teams that have outgrown the spreadsheet patchwork but do not want to pay for an enterprise platform. If you run two creators a quarter, a discovery tool and email will serve you. If you run twenty or more, the workflow is what pays for itself. See how Infmap compares to Grin for the enterprise comparison.
Infmap supports creators across platforms, but the discovery and attribution are tuned for YouTube. YouTube is where Infmap's audience and conversions concentrate. If your program is Instagram- or TikTok-first, Infmap will still run the workflow, but the discovery edge is YouTube.
Each deal carries promo codes and UTM-tagged tracking links generated at deal creation. Conversions are attributed per creator over a window you set, 30 days for low-consideration products, 60 to 90 for considered purchases like software or electronics. The attribution window glossary entry explains why the window matters.
Creators are paid through the built-in wallet with bank-debit payouts. Brands fund deals on the platform, creators withdraw to their bank accounts, and the fee schedule is published. Your finance team sees one ledger per campaign instead of individual invoices.
Yes. Brand teams can invite collaborators, assign roles, and run multiple campaigns in parallel. Each deal carries its own brief, contract, deliverables, and attribution record, so the full cost side of ROI is captured in one place.
A discovery tool surfaces creators. Infmap carries the deal from the first contact through to payment, with attribution recorded against each deal. If you only need a shortlist, a discovery tool is cheaper. If you need to run the campaign, Infmap is the platform.