Comparison
How Infmap compares to Heepsy, a discovery and analytics tool for finding influencers, and where the full deal workflow, payments, and attribution make the difference.
Heepsy is a discovery and analytics tool in the Modash mold, aimed at small and mid-size teams and agencies that need to find creators and pull audience reports without paying enterprise prices. The search filters are decent, the audience analytics are usable, and the pricing is approachable. For a team whose entire problem is "we need a shortlist by Friday and we have a small budget," Heepsy is a reasonable answer. The limitation is the same as any discovery-only tool: there is no deal workflow, no contracts, no content approval, and no payments. Heepsy helps you find creators. It does not help you run a campaign with them. If your bottleneck has moved from finding creators to managing the campaigns you have started, that gap becomes the whole story.
| Feature | Infmap | Heepsy |
|---|---|---|
| Discovery | YouTube-first discovery with audience demographics. | Broad discovery with audience analytics, aimed at SMBs and agencies. |
| Campaign management | Four-phase deal workflow with mutual approval. | Not included; managed outside the tool. |
| Contracts | Contracts and briefs inside each deal. | Not included. |
| Payments | Built-in creator wallet with bank-debit payouts. | Not included. |
| Analytics | Per-creator attribution tied to each deal. | Audience and engagement analytics on creators. |
| Pricing | From $15/month, tiered for scale. | Approachable tiers, roughly $50 to $200/month for discovery. |
| Target audience | Brands, agencies, agents running real campaigns. | SMBs and agencies that need discovery and audience reports. |
Infmap is what you move to when discovery stops being the hard part. Heepsy gives you a shortlist; Infmap runs the campaign that follows. The four-phase deal workflow handles briefing, negotiation, contract, and delivery with mutual approval, so a campaign stops being a folder of emails. The second piece is payments. Heepsy does not pay creators. Infmap's wallet handles bank-debit payouts, which matters the moment you have more than a handful of creators to settle. The third piece is attribution. Heepsy reports on the creator's audience. Infmap reports on the creator's deal: revenue, CPA, ROI per campaign. One helps you pick, the other helps you defend the budget. The fourth piece is YouTube. Heepsy is broad across platforms. Infmap is built YouTube-first, because YouTube is where considered-purchase conversions land, over 60 to 90 day windows that a discovery tool's engagement chart will never capture.
Heepsy is the better choice if discovery is your only job and you have a small budget. If you are an agency that pulls shortlists for clients and hands the campaign off, or a solo marketer who needs audience reports to justify a pick, Heepsy does that cleanly and cheaply. If you already have a way to contract, pay, and attribute, paying Infmap for those features would be waste. Heepsy wins on price and focus for the discovery-only use case.
Heepsy prices discovery in approachable tiers, roughly $50 to $200 per month depending on search volume and features. Infmap starts at $15/month for agents and agencies and bundles the deal workflow, payments, and attribution on top of discovery. The math depends on what you would otherwise spend to contract, pay, and attribute. If the answer is nothing, Heepsy is cheaper. If the answer is a separate payments tool plus a spreadsheet plus lost time, Infmap is usually cheaper in total. See the pricing page for the breakdown.
Pick Heepsy if discovery and audience reports are your entire need, you hand campaigns off to someone else, or your budget only allows a discovery tool. Pick Infmap if you are running the campaigns yourself, you need contracts and payouts, you want per-creator attribution, or you are an agency or agent managing creators at a volume where spreadsheets break. If you outgrow Heepsy, the first thing you outgrow is the lack of a workflow, which is exactly what Infmap adds.
Yes. Infmap adds the deal workflow, contracts, payments, and attribution that Heepsy does not provide, on top of discovery.
No. Heepsy is discovery and analytics only. Infmap has a built-in wallet with bank-debit payouts.
Heepsy is cheaper if you only need discovery. Infmap starts at $15/month and replaces discovery plus a payments tool plus an attribution setup, so the total campaign cost is often lower with Infmap.
Heepsy reports on creator audiences and engagement, not on conversions tied to your deals. Infmap ties attribution to each deal.
Infmap. Heepsy is broad across platforms. Infmap is built YouTube-first, with attribution tuned for YouTube considered-purchase cycles.
Ready to run campaigns end to end? Get started with Infmap or compare the plans. You can also see how Infmap fits your role: brands, agencies, agents, and influencers.