Comparison
How Infmap compares to Modash, a discovery-first influencer marketing tool, and where the full deal workflow, payments, and attribution make the difference.
Modash is a discovery tool. It indexes over 250 million creators across Instagram, YouTube, and TikTok, and gives you audience demographics, engagement, and follower-growth charts so you can build a shortlist. For a team whose entire problem is "we cannot find the right creators," Modash is a solid, fairly priced answer. The product is honest about what it is: a search engine for creators, not a place where you run a campaign end to end. If you have your own contracting, payment, and attribution workflow sorted, Modash will slot in cleanly as the discovery layer. The gap shows up when you try to run a full campaign inside it and realize there is no deal workflow, no contracts, and no creator payments. That is the gap Infmap was built to close.
| Feature | Infmap | Modash |
|---|---|---|
| Discovery | YouTube-first discovery with audience demographics, watch-through, and topical relevance; 100K+ creator focus. | Broad discovery across Instagram, YouTube, TikTok with strong audience demographics. |
| Campaign management | Four-phase deal workflow (discovery, negotiation, contract, delivery) with mutual approval. | No deal workflow; campaigns are managed outside the tool. |
| Contracts | Contracts and briefs built into each deal, with approval before content goes live. | Not included; handled in a separate tool or by hand. |
| Payments | Built-in creator wallet with bank-debit payouts and transparent fees. | Not included; you pay creators through a separate processor. |
| Analytics | Per-creator attribution tied to each deal, ranking creators by revenue. | Audience and engagement analytics on the creator, not on your deals. |
| Pricing | From $15/month for agents and agencies; tiered for brands. | Free tier, then roughly $29 to $99 per month for discovery. |
| Target audience | Brands, agencies, agents, and creators running real campaigns. | Teams that need discovery and already have a workflow for the rest. |
Infmap picks up where Modash stops. Modash hands you a shortlist; Infmap carries the deal from that shortlist through to the creator getting paid. That includes the parts discovery tools deliberately skip: briefing, contracting, content approval, attribution, and payout. On a twenty-creator campaign, the operational cost of those steps is what usually caps the program, not the discovery itself. Infmap's four-phase deal workflow turns those steps into one managed pipeline so a twenty-creator wave is as runnable as a two-creator booking. The second piece Infmap adds is payment. Paying twenty creators means twenty invoices, twenty tax forms, and twenty cross-border transfers unless you have a wallet built for it. Infmap has a creator wallet with bank-debit payouts and a published fee schedule, so payment stops being a separate project every month. The third piece is attribution tied to the deal, not the creator profile. Modash tells you a creator has 4% engagement. Infmap tells you that creator's last deal drove $14,200 in attributed revenue at a 3.1x ROI. One number helps you pick a creator; the other helps you keep the channel funded next quarter.
Modash is the better choice if discovery is genuinely your only bottleneck and you already run contracting, payment, and attribution somewhere else. It is cheaper than a full platform, the audience data is good, and the free tier lets you evaluate creators before committing. For a solo marketer who just needs a clean shortlist and handles deals over email, Modash plus a spreadsheet is a reasonable stack. Infmap only wins here if you are losing time stitching those steps together.
Modash prices discovery: a free tier, a Lite plan around $29/month, and a Pro plan around $99/month, with custom pricing for larger teams. Infmap prices the workflow: agents and agencies start at $15/month, with premium tiers for scale, and brand plans keyed to team size and campaign volume. The honest comparison is not the monthly number, it is what the number buys. Modash's fee buys a creator database. Infmap's fee buys the database plus the deal pipeline, the wallet, and the attribution. If you would otherwise pay for a discovery tool, a payments tool, and a separate attribution setup, the math usually lands in Infmap's favor. See the pricing page for the full breakdown.
Pick Modash if you already have a contracting and payment workflow you trust, your team is small, and your bottleneck is purely "we cannot find good creators." Pick Infmap if you are running campaigns at a volume where spreadsheets and DMs are leaking time, you want one place for discovery through payout, and you need attribution that defends the spend to your finance team. If you are an agency or agent managing multiple creators at once, the workflow gap matters more than the discovery edge, and Infmap is the stronger fit. If you are a brand running two creator posts a quarter and you pay through your existing invoicing, Modash will serve you well.
Yes, if you have outgrown discovery-only tooling. Infmap includes discovery plus the deal workflow, contracts, creator payments, and per-creator attribution that Modash does not provide.
You can, but most teams eventually move discovery inside the same platform to avoid double-maintaining creator records. Infmap's discovery is YouTube-first, which matters if your audience lives on YouTube.
Modash is cheaper if you only need discovery. Infmap starts at $15/month for agents and agencies and replaces several tools at once, so the total cost of running a campaign is usually lower with Infmap once you factor in payments and attribution.
No. Modash surfaces creators but does not process creator payments. Infmap has a built-in wallet with bank-debit payouts.
Modash reports on the creator audience and engagement, not on conversions tied to your deals. Infmap ties attribution to each deal so you can rank creators by revenue.
Ready to run campaigns end to end? Get started with Infmap or compare the plans. You can also see how Infmap fits your role: brands, agencies, agents, and influencers.