For agencies
Run discovery, briefing, contracts, approval, payouts, and reporting across every client in one workspace, instead of a per-client spreadsheet stack.
An agency does not have one campaign to run. It has many campaigns for many clients, each with its own roster, its own brief, its own reporting cadence, and its own finance contact who wants the numbers in a different format. The agency problem is not creative direction. Most agencies scale fine on creative direction. The agency problem is operations, and operations is what caps most agencies at a handful of clients. Briefing forty creators across three clients, chasing approvals, reconciling attribution per client, and processing payments is a full-time job multiplied by the number of clients you serve. Infmap is an influencer marketing platform for agencies built to make the operations linear instead of exponential.
Each client gets its own workspace with isolated rosters, briefs, deals, and attribution, while your team moves freely between them from a single login. You are not running three tools for three clients. You are running one platform with three client spaces inside it.
Discovery is cross-client. You find a YouTube creator who fits a client in gaming today, and when a client in peripherals comes next month, that creator is already in your roster with their audience data, past deal performance, and contact history attached. The discovery is YouTube-first, tuned for the creators whose audiences convert over 60 to 90 day windows, and the same creator record serves every client where the fit overlaps. This is the part that turns discovery from a per-client cost into a compounding agency asset.
Briefing starts from reusable templates. Your standing brief library, built once and refined over clients, becomes the starting point for every new deal. A new client does not mean starting from zero. It means applying the playbook you already proved on the last five. Team roles and permissions let you assign an account lead, coordinators, and reviewers per client, so the right people see the right deals without seeing the clients they should not.
Delivery and approval run per client but in the same workflow. A coordinator approving content for client A does not lose context on client B, because each deal carries its own brief, contract, and approval state. Reporting is client-ready: per-creator conversion, cost per acquisition, and earned media, exportable in the format each client expects, drawn from the same attribution record that ran the campaign.
Per-client tooling is the silent tax on agencies. Each new client tends to come with its own spreadsheet, its own shared drive, its own way of naming files, and its own finance contact who pays creators differently. By client five, your team spends more time switching contexts than running campaigns. By client ten, the operations cost is the constraint, not the client count.
When every client lives in one platform with the same workflow, context-switching collapses. A coordinator who learned the workflow on client A applies it unchanged to client E. Attribution is computed the same way for every client, so your reporting is consistent and defensible instead of rebuilt per engagement. Payments go through one wallet instead of three finance processes. Adding a tenth client does not require a tenth coordinator. That is the difference between an agency that scales and one that drowns.
The discovery layer on Infmap is built to be reused. A creator you vetted for one client is a creator you can pitch to the next client where the audience overlaps. The audience demographics, average views, and past deal ROI travel with the creator record, so the second pitch is faster than the first. For agencies that want a deeper look at the discovery angle, the find YouTube influencers guide covers the filters that actually predict fit.
The four-phase deal workflow runs the same way for every client, which is what makes it trainable across a team. Discovery, negotiation, contract, delivery, with mutual approval at each step. A coordinator can run a 20-creator wave for client A and a 12-creator wave for client B in the same week without confusing the two, because each deal is a discrete unit with its own state and its own client workspace.
Every deal carries a real contract with usage rights, exclusivity, and deadlines. The contract terms can vary per client, because each client has different legal needs, but the process of generating, signing, and storing the contract is the same. Your legal review happens once on the template, not once per deal. The influencer contract glossary entry breaks down what a usable contract contains.
Paying creators is where per-client tooling hurts most. Client A pays on net-30, client B pays on delivery, client C routes through a procurement portal. Infmap's wallet normalizes all of it. Brands fund deals on the platform, creators withdraw to their bank accounts through bank-debit payouts, and your agency sees one payment ledger instead of three processes. The fee schedule is published on the pricing page.
Per-creator conversion, CPA, and attributable revenue are computed from the same attribution record that ran the campaign, not estimated from impressions. When a client asks why they should renew, the answer is a ranked list of creators by ROI for their specific campaign, not a reach chart. That is the report that turns a one-off project into a retained engagement. The analytics key metrics article covers the YouTube-specific numbers to include.
Consider a 4-person agency running campaigns for 6 clients, averaging 12 YouTube creators per client per quarter. In a per-client spreadsheet stack, that is 72 deals a quarter across 6 separate sheets, 6 separate approval threads, and 6 separate payment processes. The agency's coordinator spends roughly 60% of the week on context-switching and admin. On Infmap, the same 72 deals run in 6 workspaces inside one platform, with one workflow, one wallet, and one reporting format. The coordinator's admin time drops to roughly 20% of the week, and the freed 40% goes to a seventh client. The agency's margin per client rises because the cost per client stopped growing linearly. That is the unit economics a platform changes.
Yes. Each client gets its own roster, briefs, deals, and attribution, isolated from your other clients, while your team moves between them from a single login. A coordinator on client A cannot accidentally see client B's deals.
Yes. Infmap is built YouTube-first, so discovery and attribution are tuned for the creators whose audiences convert over 60 to 90 day windows. If your agency specializes in YouTube creators, the platform is shaped around that.
Per-creator conversion, CPA, and attributable revenue are computed per deal and exportable per client. The numbers come from the same attribution record that ran the campaign, so the report a client sees is defensible, not estimated.
Yes. Creator records carry audience demographics and past deal performance, so a creator vetted for one client can be pitched to the next client where the audience overlaps. Discovery becomes a compounding agency asset.
Through the built-in wallet with bank-debit payouts. Brands fund deals on the platform, creators withdraw to their banks, and the agency sees one payment ledger instead of per-client payment processes.
Infmap is built for agencies and growing brands, self-serve and published pricing, where enterprise platforms are sales-led and priced for single large brands. See Infmap vs Grin and Infmap vs CreatorIQ for the comparison.