For agents
Find brands, negotiate terms, sign contracts on behalf of your creators, and collect commission automatically on every closed deal, instead of running a bookkeeping marathon.
An agent's value is simple to state and hard to execute: find the right brand deals for the right creators, close them cleanly, and take a defensible commission. The hard part is everything around that sentence. You track which brands are looking for which creators in a notes app. You negotiate terms in DMs that get buried. You store contracts in a folder that never has the version the creator actually signed. You calculate commission on a spreadsheet that the creator disputes every quarter because their memory of the deal differs from yours. You chase the brand for the creator's payment, then chase the creator for your cut. Representing ten creators this way is ten separate spreadsheets and ten separate trust exercises. Infmap is an influencer marketing platform for agents built to make representation a managed operation instead of a bookkeeping marathon.
You start from the brand side. Infmap's discovery works in reverse for agents: you find brands actively looking for creators in your clients' categories, rather than waiting for a brand to email you. A brand running a campaign in peripherals shows up in your search, and you match them to the YouTuber on your roster whose audience fits.
Negotiation happens in messages inside the deal. You negotiate on behalf of your creator, the brand counters, and the conversation that becomes the deal is the same conversation where terms are agreed. When you and the brand reach terms, the deal moves into the contract phase. Infmap generates a real contract with usage rights, exclusivity, deadlines, and disclosure, and you sign it on behalf of your creator. The contract is stored against the deal, not in a folder you have to name and find later.
Delivery runs the same way. The creator submits content against the brief, the brand approves it, and approval is recorded. When the content is live, the deal moves to payment. The brand pays through the built-in wallet, the creator is paid through bank-debit payouts, and your agent commission is calculated from the recorded deal value and paid into your own Infmap wallet. You do not chase the creator for your cut. The platform computes it from the real deal value and pays it to you directly.
Representation breaks at the same two places as every other part of this industry: terms and money. Terms are negotiated in channels that lose context, so the contract the creator remembers is not always the contract you remember. Money is calculated and chased manually, so commission becomes a quarterly dispute instead of an automatic settlement.
When every deal lives in one platform, terms are recorded in a signed contract both sides can pull up, and money, both the creator's fee and your commission, flows through a wallet that settles on a schedule. The commission number is computed from the deal value the platform recorded, not from a spreadsheet the creator can argue with. That transparency is what lets an agent scale representation from 3 creators to 15 without adding a bookkeeper. The trust problem disappears because the source of truth is shared.
Most discovery tools are built for brands finding creators. Infmap's discovery works for agents too, surfacing brands actively running campaigns in your clients' categories, so you can pitch a creator into a deal that already has a budget. That flips the agent's workflow from reactive, waiting for brands to email, to proactive, finding the deals your roster should be in. See the find YouTube influencers guide for how brands search, which tells you how to position your roster.
You negotiate on behalf of your creator in messages that live inside the deal. The brand sees your messages as the creator's representation, the terms are agreed in the same thread that becomes the contract, and nothing gets lost in a separate channel. When the deal closes, the negotiated terms are already in the contract draft, not re-entered from memory. The building long-term influencer relationships article covers how to negotiate terms that hold up over a roster.
Every deal carries a real contract, and you sign it on behalf of your creator. Usage rights, exclusivity, deadlines, and disclosure are written into the deal and stored against it. When a brand asks the creator six months later about extending usage, the answer is in the contract, and you, as the agent, are the one who can produce it. The influencer contract glossary entry breaks down what a usable contract contains.
Your agent commission is calculated from the recorded deal value and paid into your Infmap wallet automatically when the deal settles. You do not invoice the creator. You do not argue about what the deal was worth. The platform recorded the deal value, computed your percentage, and paid it. That is the difference between an agent who scales and an agent who spends a week a month on commission disputes. The fee and commission structure is on the pricing page.
Each creator you represent has their own deal history, contract record, and earnings ledger on the platform. Representing ten creators is a managed operation, not ten spreadsheets. You see which creators are converting for which brands, which deals are in which phase, and which payments are pending, in one view. That visibility is what lets you take on a fifteenth creator without hiring a coordinator. For agencies that manage creators at larger scale, see the for agencies page; the agent and agency products share the same workflow.
Consider an agent representing 6 YouTube creators, closing an average of 4 brand deals per creator per quarter at an average deal value of $4,200 and a 20% commission. That is 24 deals a quarter, $100,800 in deal value, and $20,160 in commission. In the spreadsheet model, the agent spends roughly 15 hours a week on contract tracking, payment chasing, and commission calculation, and disputes one commission per creator per quarter. On Infmap, the same 24 deals run in one workflow, contracts are signed and stored per deal, payments settle through the wallet, and commission is paid to the agent automatically on settlement. The admin time drops to roughly 4 hours a week, the disputes disappear because the commission is computed from recorded deal value, and the freed time goes to finding the next deal instead of reconciling the last one.
Yes. Agents sign contracts on behalf of the creators they represent, with usage rights, exclusivity, deadlines, and disclosure written into each deal and stored against it. The contract is the version both sides signed, not a folder of drafts.
Commission is calculated from the recorded deal value and paid into your Infmap wallet automatically when the deal settles. You do not invoice the creator or chase your cut. The percentage and fee structure is on the pricing page.
Yes. Infmap's discovery surfaces brands actively running campaigns in your clients' categories, so you can pitch your roster into deals that already have a budget instead of waiting for inbound.
There is no hard cap. Infmap is built so representing 15 creators is a managed operation rather than 15 spreadsheets. Each creator has their own deal history, contract record, and earnings ledger in one view.
Yes. Infmap is YouTube-first, so discovery and attribution are tuned for creators whose audiences convert over 60 to 90 day windows. If you represent YouTube creators, the platform is shaped around that.
An agent is an individual representing creators. An agency is an organization managing influencer programs for multiple brand clients. Both use the same deal workflow. See the for agencies page for the agency side.